There are several reasons why Ello has become the social network du jour. For one, it is advertisement-free, which in a world of Facebook ads and promoted tweets, is pretty refreshing.
It also is becoming a home for those who have fallen victim to Facebook’s problematic “real name” policy. Facebook has recently begun enforcing the use of real names on the site, claiming it is for “safety” purposes.
Ello is not selling data gleaned from your account to advertisers, data brokers or others.
“You are not a product,” is the cheeky conclusion to Ello’s manifesto.
Users are not swamped with advertisements as they scroll through the network, and no longer have to make the compromise, “free service in exchange for valuable personal data.”
(However, Ello does in fact collect your data for its own use, purportedly to improve the site’s features.) And although the collection is anonymous, and not sold for profit, the site does state that there are some third parties, including law enforcement, that it will share information with.
